FLO:STATE

Strategic marketing that moves your business forward.
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BRANDS I'VE WORKED WITH:

PROVEN
AT SCALE

Astrak company logo

ASTRAK

Multi-brand construction supplier — UK, EU & US operations

Deezer company logo

DEEZER

Global music streaming platform — 180+ countries

FULL-STACK MARKETING

MARKETING
Solutions

1. EMAIL & CRM

I design the layouts, write the copy, and set up the automated flows that keep your brand in front of customers. Making sure your database generates sales while you sleep.

2. SOCIAL MEDIA

From coming up with ideas and creating content to managing the schedule and talking to your community. Building a brand voice people actually want to follow and engage with.

EMAIL
SOCIAL
STRATEGY
CONTENT
WEB
DATA
PAID ADS
GROWTH

3. WEBSITE MANAGEMENT

Whether it's a design tweak, updating your e-commerce store, or making sure the user journey is seamless, I keep your digital shop window running smoothly. A professional, fast site that turns visitors into customers.

4. DATA & ADVERTISING

I manage your paid ads (Meta/Google), handle GTM and server-side tracking, and translate complex analytics into clear reports that show exactly how your investment is performing. Constant optimisation to find what's working and scale it.

5. Content Strategy

Planning and creating content that engages your audience — not just fills a calendar. From ideation to execution, every piece of content has a purpose.

6. Campaign Management

End-to-end campaign launches across multiple channels and markets. From concept to delivery, on time and on brand.

7. Event Marketing

Trade shows, launches, activations — making sure your events generate buzz before, during, and after.

PROVEN RESULTS

THE
NUMBERS

EMAIL REVENUE

£50M+

Generated across multiple brands through strategic email & CRM campaigns

SOCIAL GROWTH

2,000+

Followers built from zero in 6 months through organic content strategy

BRANDS MANAGED

5

Brand management across Astrak, EPD, Xtreme, TerraTrack & Deezer across the UK & EU

GLOBAL REACH

3MKTS

Marketing operations spanning UK, European, and North American territories

✼ THE PERSON BEHIND THE BRAND

MEET
TREV

Image of Trevor the founder

I'm Ryan — most people call me Trev. I'm a strategic marketing consultant with a background that spans global music streaming and multi-million pound B2B construction.

I started FLO:STATE because too many great businesses are let down by marketing that doesn't match their ambition. I bridge the gap between creative execution and technical operations — building the infrastructure that makes brands scale.

When I'm not neck-deep in email flows and ad dashboards, you'll find me in the gym or spending time with my daughter Florence — who inspired the name.

Previously: Artist Marketing at Deezer (180+ countries)

Currently: Full marketing ops for Astrak Group (UK, EU, US)

Full stack: Email, Social, Web, Paid Ads, Data

MORE ABOUT ME
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WHAT CLIENTS SAY

Client
Stories

Hear from the businesses I've worked with and the results we've achieved together.

Trusted by growing
businesses across the UK
(4.9/5)
Real Results..

"Trevor transformed our entire digital presence. From email campaigns generating serious revenue to building our social following from scratch — he operates like a full in-house marketing department."

Image of client James Coughlan
5.0
James Coughlan - CMO Astrak
Trusted Strategy...

"Trevor brought a level of creativity and strategic thinking we'd never had before. Our social presence went from non-existent to something we're genuinely proud of."

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4.9
Sophia Mitchell
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FLEXIBLE PACKAGES

MARKETING
Packages

15 HOURS / MONTH
£1,000 – £1,200 / MONTH

Perfect for businesses that need their marketing kept ticking. I handle your monthly email newsletter, keep an eye on your social channels, and meet with you once a month to review performance and plan ahead. Nothing falls through the cracks.

THE SPECIALIST

Monthly email newsletter
Social media oversight & guidance
1 monthly strategy call
Performance snapshot report
Email support
30 HOURS / MONTH
£2,000 – £2,400 / MONTH

For businesses ready to step up. I actively manage your key channels week to week — creating email campaigns, producing social content, and keeping your website fresh. You'll see consistent output and start building real momentum.

THE GROWTH PARTNER

Weekly email campaigns
Social content creation & scheduling
Basic website updates & maintenance
Monthly reporting & strategy call
Slack & email support
75 HOURS / MONTH
£5,000 – £6,000 / MONTH

Full ownership of your marketing. I run your email and CRM strategy, manage your social media, keep your website performing, handle your paid advertising, and report on everything monthly. Think of me as your in-house marketing manager — without the overhead.

THE MANAGER

Full email & CRM management
Social media management
Website management & updates
Paid advertising (Meta & Google)
Data tracking & monthly reporting
Weekly strategy calls
150 HOURS / MONTH
£10,000 – £12,000 / MONTH

Acting as your marketing director across all brands and territories. I take full strategic and operational ownership of your marketing — managing the complete function as if I'm part of your leadership team. Built for businesses with multiple brands, international reach, or complex marketing needs.

THE DIRECTOR

Everything in The Manager
Multi-brand management
International market support (UK, EU, US)
Stakeholder & board-level reporting
Quarterly strategy workshops
Priority support & dedicated Slack channel
FAQ

Common
questions

1. What services do you offer?

I cover the full marketing stack: Email & CRM strategy, Social Media management, Website design & maintenance, and Data & Advertising (paid ads, tracking, and reporting). Think of me as your dedicated marketing department — without the overhead of building one in-house.

2. Who is this for?

Ambitious businesses that are generating revenue but don't have a dedicated marketing person pulling it all together. If your marketing is non-existent, inconsistent, or handled by someone already wearing five other hats — that's exactly the gap I fill.

3. How does it work?

It starts with a free discovery call where I learn your business. From there I build a strategy and roadmap. Once we agree on a tier, I embed into your business and start executing — managing your channels, creating content, running campaigns, and reporting results monthly.

4. How long to see results?

Email and paid ads can show results within weeks. Social media and SEO are longer plays — typically 3 to 6 months for meaningful traction. I set realistic expectations upfront and report progress transparently so you always know what's working.

5. can i change my package?

Absolutely. Most clients start with The Growth Partner and scale up as they see results. You can move between tiers with 30 days notice. No lock-in contracts — I keep clients because of results, not small print.

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